Travel Nevada awards $730,000 in rural grants

Travel Nevada awards $730,000 in rural grants
Goldwell Open Air Museum, Beatty Nev. Image: Sydney Martinez/Travel Nevada

CARSON CITY–Rural tourism got a boost this week as the Nevada Commission on Tourism approved on Friday $730,547 in grants to fund marketing of area attractions. Projects funded include the Moapa Valley Revitalization Project, the Goldwell Open Air Museum’s Bullfrog Biennial festival, and photos and video for Great Basin National Park’s Lehman Caves.

“Travel Nevada’s Rural Marketing Grants program is a key factor in how we support Nevada communities as they grow their economies,” Brenda Scolari, director of the Nevada Department of Tourism and Cultural Affairs, said. “We are proud to support the efforts of our dedicated tourism partners in rural Nevada.”

Other projects approved for grant funding include online marketing including advertising, websites and content development; billboard, video and print advertising; tourism entity operating expenses; and adventure guides and brochures, to name a few.

The Rural Marketing Grants program disperses about $1.65 million per year to rural nonprofits and tourism entities to help them market their destinations and attractions to potential visitors. Recipients must match the grants on a 50-50 basis in funds of volunteer hours unless a waiver is approved.

NCOT officials said funding for the grants comes from a portion of room tax revenues is provided as a reimbursement to recipients once projects are completed and labor and funding are completed.

For a complete list of grant recipients, click here.